We’re all looking to conquer the world with what we are doing, and we need the right people to help us do it–people who want to achieve success for themselves and can help us do it as a company.
The difference between good and great in recruiting–like everything else in life–ends up being about passion, focus, and discipline. You always know it when you see it – and it always shows up in the results of that recruiter’s work. The best way to put it is that a good recruiter has a keen interest in recruiting and knows all the rules. A great recruiter knows how to go beyond the rules.
Great recruiters reach mastery level because more than just being interested, they are deeply committed to achieving great success for their clients. Talent is not enough. Applying years of hard work produces skill. And recruiting is a craft that is best learned from apprenticing with a skilled master.
A good recruiter has solid first-order thinking, and a significant amount of subject matter expertise in any number of areas that make executives successful. This means that they are keen evaluators of technical chops and delivering candidates that are a strong technical fit for any given role.
This is not enough. Technical chops are no guarantee of whether a candidate can work with the team, fit into the company culture, and stay motivated and engaged in the long term.
This is what great recruiters understand and master. A great recruiter will add value by understanding a company’s cultural DNA, and delivering candidates who will fit and integrate into the team perfectly. Great recruiters know how to identify an executive’s blind spots, and can anticipate how the new hire will complement the CEO’s personal traits and leadership abilities.
Good recruiters also know how to walk away. When necessary, they will advise their client against making a hire, even if it’s a pressing role. Closing that search would undoubtedly mean an immediate benefit to the recruiter in the short term, but great recruiters know that their reputation depends on delivering the best possible hire and have two other candidates on the ready. They can’t afford to let their client close on a candidate if they know it’s not the right match.
I always tell people that recruiting, on its most basic level, is about understanding human relationships. Good recruiters understand roles. Great recruiters understand people; they have conceptual models of how to differentiate top talent. They have a proven methodology for achieving outstanding results. For this reason, the periodic check-in with your friendly, neighborhood recruiter is a great way to get feedback and market assess the competitiveness of your own executive team.
It’s tough to go from good to great in this field. It can often seem that great recruiters are born, rather than made. I also recognize that there are a lot of green recruiters just beginning their careers out there, with the seeds of greatness in them, looking for how they can make it to the next level. Learning to evaluate a person’s ability to fit in a team requires a keen sense of understanding about culture fit, leadership agility, social intelligence, and pragmatism, all for the purpose of being able to lead the organization towards its strategic objectives. Here’s my advice for those people:
- Be a student of leadership. Apprentice yourself to a truly great recruiter, and study the work of business leaders and cutting-edge, best-quality thought on executive leadership at every opportunity. Read the books on leadership from the great thinkers on this subject. Your life’s work is to help top executives find the people they need to win. You should understand those people, their challenges, and their priorities inside and out, in order to excel in your own role.
- Build something. Spend time, as an internal executive operator, actually building and growing a company. My time at high-growth companies like TheLadders and HotJobs helped me to develop an understanding of the needs and challenges of large high-growth businesses, and taught me how to hire and develop leadership from within. This has aided me immeasurably in helping other companies find the talent they need; my clients can trust me and communicate with me effectively, because I have walked a few miles in my clients’ shoes.
- Get your hands dirty. Spend a significant amount of time, energy and considered thought in studying the fine distinctions of character and leadership in practice. Learn to make judgment calls on character – and watch your results, by tracking the success or failure of those you have personally tapped for leadership roles. When you are able to verify your judgment of character by a track record of identifying successful future executives, you will know you have progressed to the highest level of recruiting prowess.
In 20 years of doing this work, I have never found anyone who is crazier about recruiting than I am. Mastering the art and science of recruiting allows me to now spend my time with the top CEO’s, the top venture investors and the top 1% of A+ executive talent focused on making the world a better place. The level of understanding of new technologies, latest methodologies and the synthesis of new ideas is intellectually fulfilling. Changing the lives of real people who happen to be visionary CEO’s and their executive teams is heart-warming. Helping companies that are doing good in the world satisfies the soul. Great recruiters everywhere share this passion. We know that by finding the world’s great leaders and putting them in the right roles, we’re changing the world.