How to Delight With The Double Opt-In Email Introduction
Connecting your new ‘friends’ in business can be valuable. You must take heed in how this is done. Making unsolicited, blind, single opt-in introductions to please a new friend is a pretty big offense as a professional. It makes gross assumptions about the interests of your offended target. It puts all three of you in a precarious position of awkward social, uncertain territory and forces your offended target to either ignore you, privately message you back, or worse, school you on proper email etiquette with a strong possibility of public shaming in an email response that includes your new friend.
It’s better to ask than it is to assume that you know what your target contact currently wants, has time for, or any interest in. Your friend may not be a priority or interest.
So, be professional and conduct yourself with a level of executive decorum that makes people smile and admire your social grace, etiquette and excellence in social comportment. This is attractive to others and endears people to you.
There are two great ways to reach out to your target contacts. In both ways, you first provide context, color and thoughts. Either form of this simple email note ensures value creation and a successful introduction for the benefit of all parties:
VERSION 1 — You write a direct note to your target contact (DO NOT COPY YOUR FRIEND):
“Hi Julie, I met Bob the founder of NewCo earlier today and think he has assembled a great team, strong product and great early traction with their AI SaaS engine. They’ve signed 8 big name clients and a bunch of smaller ones. Want an intro?”
If Julie says yes, then some form of this:
“Hi Julie & Bob, It is my pleasure to intro you. I’ve mentioned you briefly to each other and am certain you will both enjoy meeting up. I’ll leave you from here. Best, Dave”
VERSION 2 — Ask your ‘friend’ to send you a blurb along with any info that you can forward along with an endorsement or simple ask. This could be easier & faster for you and looks something like this:
Hi Julie — please see note below from Bob. NewCo is interesting and I like him. Feel free to follow up directly and mention my name or let me know if you’d like an intro? Best, Dave”
Success in business requires being selective about your relationships, making new friends, connections and nurturing your relationships. Cultivating important relationships over the long term requires you to conduct yourself in a way that makes others want to nurture your relationship back. Relationships are a place to give, not take. Be respectful of people’s time, energy & bandwidth.
And remember, the Golden Rule is golden for a reason.