How to Delight With The Double Opt-In Email Introduction
Connecting your new ‘friends’ in business can be valuable. You must take heed in how this is done. Making unsolicited, blind, single opt-in introductions to please a new friend is a pretty big offense as a professional. It makes gross assumptions about the interests of your offended target. It puts all three of you in a precarious position of awkward social, uncertain territory and forces your offended target to either ignore you, privately message you back, or worse, school you on proper email etiquette with a strong possibility of public shaming in an email response that includes your new friend.
It’s better to ask than it is to assume that you know what your target contact currently wants, has time for, or any interest in. Your friend may not be a priority or interest.
So, be professional and conduct yourself with a level of executive decorum that makes people smile and admire your social grace, etiquette and excellence in social comportment. This is attractive to others and endears people to you.
There are two great ways to reach out to your target contacts. In both ways, you first provide context, color and thoughts. Either form of this simple email note ensures value creation and a successful introduction for the benefit of all parties: