Category: careers

How To Assault People With Your Resume

How To Assault People With Your Resume

Send them a seven (7) page resume.

Worse, write a long boring email that no one wants to read introducing yourself.

Worse plus, have a four (4) page cover letter in addition to the long, boring email self-intro.

The most worse, get someone to introduce you while violating the double opt-in email intro rule.

Regardless, I offer help. Kindness is so important. Especially, when people are in career transition and need advice. Here’s how I responded to Peter’s assault (yes, all of this really happened. Exactly like this. It happens every day. People think they are actually doing you a favor. I know! Crazy.):

Hey Peter — thanks for your note!

I want to be helpful to you.

Here’s my straight impression. Your email and cv are too long. Also, they lack a clear focus.

2 most important points to convey clearly:

What can you do? (no one buys the hammer that is also a screw driver — decide & commit!)

Who (what kind of company) can you do it for?

Trying to be all things to all people is not the answer. Also, writing a resume like a technical manual (list of your accomplishments) is less effective than writing it like a marketing brochure (benefits to the buyer).

If you get your resume professionally written, send that to me.

All the best,


Here is his original, cold outreach email (it came with an attached 7-page resume, and a 4-page cover letter titled CoverLetterSynopsis. The ‘synopsis’ was more than 900 words):

Hi Dave,

Thank you for connecting via LinkedIn.

I have been a venture executive in large companies/entrepreneurial firms and have experience with new ventures/startups, tech investment, international business development, marketing, strategic alliances, P3 and emerging tech/innovation. My career track has placed me at the intersection of energy/transportation/technology /innovation/alliances and venture capital.

I have worked in sales and corporate development, venturing and venture capital environments within large organizations, in consulting/professional services firms, with P3 public-private partnerships, with fledgling startups, with new technologies/IP and with new approaches/business models. Each of these experiences honed abilities to move from concept to commercialization; to act as a change agent, trusted advisor or interpretive manager; to work with global, multidisciplinary and multicultural teams; to structure strategic alliances among diverse groups; and to cultivate an appreciation for the long, complex sales cycle for consultative and iterative client engagements. 

In several of these roles, I have successfully identified, grafted and combined smaller companies’ technology breakthroughs with the wherewithal and staying power of larger companies, enabling sustainable innovation. I have also engaged in active scouting and evaluation of several emerging technology areas: energy-mobility, multimodal & autonomous transportation, smart cities, IoT, predictive analytics, connected home/health, digital lifestyle and block-chain, as examples.

Please see attached my resume/CV and cover letter overview.

I believe these skills and performance metrics are markedly transferable to opportunities you may be pursuing. I look forward to commencing a dialogue. Thanks again.

Best regards,


It all ended quite nicely:


Thank you for your helpful and candid feedback. I will get back to you with a professionally crafted resume for your review.



We live to triumph and inspire another day!

How to Delight With The Double Opt-In Email Introduction

Connecting your new ‘friends’ in business can be valuable. You must take heed in how this is done. Making unsolicited, blind, single opt-in introductions to please a new friend is a pretty big offense as a professional. It makes gross assumptions about the interests of your offended target. It puts all three of you in a precarious position of awkward social, uncertain territory and forces your offended target to either ignore you, privately message you back, or worse, school you on proper email etiquette with a strong possibility of public shaming in an email response that includes your new friend.

It’s better to ask than it is to assume that you know what your target contact currently wants, has time for, or any interest in. Your friend may not be a priority or interest.

So, be professional and conduct yourself with a level of executive decorum that makes people smile and admire your social grace, etiquette and excellence in social comportment. This is attractive to others and endears people to you.

There are two great ways to reach out to your target contacts. In both ways, you first provide context, color and thoughts. Either form of this simple email note ensures value creation and a successful introduction for the benefit of all parties:

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